(Until recently, aftermarket values were lackluster at best. any of them would sell today for a third of what they were bought for then.any of them are going to recoup those lofty acquisition values via PPC in any reasonable time frame, and.From personal experience I can say my domain parking revenues are down 50% to 65% their highs in 2006.Īs for aftermarket values of domains themselves? Take a look at some of the sales from Moniker/Traffic Auction Results in October 2007, what may be the zenith of the domain aftermarket before the meltdown hit the industry:Įvery single one of those examples is currently parked on pay-per-click landing pages and I would be very very surprised if: In 2005 the parking services were citing revenue numbers like $60 to $200 RPM, while today a recent survey of domainers showed most are earning less than $20 RPM and many less then $10 RPM. In the swirl of the Global Financial Crisis, ad spending tanked, and took PPC earnings down with it.Then Google Chrome came out and did what I warned about: they changed the behaviour of the location bar to treat keywords without suffixes as search queries.OpenDNS released their “ Address Bar” fairly soon after the article appeared and started monetizing NXDOMAIN traffic.
It was featured here on CircleID-errors and all-and next thing I know it’s one of the 10 most read stories there all year. At the time I wrote it, it was just for my own blog, I didn’t google the numbers to verify them, I just went from memory. I should acknowledge several factual errors in the article: that almost every number I cited for aftermarket sales wrong. The reactions to it can be summed up in the archetypical response from the “Domain King” Rick Schwartz himself who called it “the absolute worst article on the business he’d ever read”. I went on to say that the low-hanging fruit in the domain industry had been picked: type-in activity would go into secular decline over time, and that domainers would face increasing competition from other avenues such as DNS resolvers, ISPs and web browsers. I said then that there was a big recession coming, in it everything would suffer severe price declines, and that domain names would not be exempt. What better way to kick things off than to review the domain aftermarket, three years after my then infamous “Domain Aftermarket Overdue For An Asset Repricing” article which caused a bit of a stir at the time.
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